Interestingly, the internet is opening up as a new viewing option, especially for the younger generation. Star Plus’ romantic drama, Iss Pyar Ko Kya Naam Doon, is an online rage. The show’s lead actors, Barun Sobti and Sanaya Irani (who portray the characters of Arnav Singh Raizada and Khushi Kumari Gupta), enjoy cult status with fans terming themselves as “Arshians”. Gul Khan, producer of the show feels the show’s fan base proves the real reach of television. “The assumption is that housewives watch Indian soaps but the fan base of our show proves that youngsters are also tuning in. It is an entirely different population we are talking to but they don’t necessarily reflect on the TRP ratings, since youngsters watch the show whenever they are free. Its high time we took this generation into consideration when we develop content as this demograph is growing,” says Khan.
The Mills And Boon Hero: Iss Pyaar Ko Kya Naam Doon’s Arnav Singh Raizada played by Barun Sobti
As ASR, he is the Bluetooth-plugged-English-speaking millionaire. For lady love Khushi, he is Arnavji. He’s rude, brooding and arrogant and believes “Main kabhi galat nahin hota (I am never wrong).”
Producer Gul Khan says, “Arnav is full of himself and thinks he’s god’s gift to humanity. He is extremely flawed. He clicks because for all the character’s arrogance, his eyes have that innocence which lets him get away with anything.” No wonder, girls love him. The episode in which Barun went shirtless got 1,23,219 YouTube hits. Sobti plays down his star appeal. “The character is well fleshed out. Just like we are all made up of our moods, Arnav too goes through these emotional phases, so let’s not judge him.”
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